Focus Group Research

 

Our method of Focus Group facilitation allows us to study people in a more natural setting than what is usually experienced during a one-to-one interview.

 

In combination with participant observation, our expert facilitators put Focus Groups to the service of gaining access to various cultural, social, and consumer groups.

 

In addition they assist in selecting sites to study, in the sampling of such sites, and assist in raising unexpected issues for exploration or development. You can say the focus group process starts with a focus group of stakeholders.

 

 

 

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